Define your Goals
Saying you want to make a million dollars in 2016 is great. But how are you going to get there? Surely you don’t expect to something to happen differently this year without doing something different; that’s the definition of insanity.
So, define how you’re going to achieve that goal. Saying, “I’m going to increase my annual revenue to one million dollars by focusing on my marketing and social media efforts” is a much more realistic goal than, “I’m going to make a million dollars in 2016.”
Break Big Goals into Small Goals
Following this advice makes any task much easier to tackle. If we’re staying with the above example, you’d need to make $250K per quarter in order to hit a million dollars of annual revenue, so it also defines checkpoints to help you keep up with your goals. If you make $200K in one quarter, you know you’d need to make $300K the next to make up for not hitting your target. Striving to reach smaller goals along the way will make hitting your primary, bigger goals, that much easier.
Use Apps to your Advantage
You don’t have to do it all yourself. There are plenty of applications out there designed to help the business owner reach his or her targets. There are apps for time management, customer support, communication with customers, and even to help you schedule tweets and Facebook posts, if engagement in social media is one of your 2016 focuses. You’ll find that most of these applications are very affordable, and some are even free.
Strive for Consistency
Along the lines of the three above points, making changes is never easy, so start one step at a time, and get results from your efforts by turning them into habits. In order to stick with your 2016 resolutions, you’ll have to dedicate a litte bit of time to them every day.
If your goal is to turn your customers into a community, then that means tweeting every day, and doing so during time of high Internet traffic. Going back to point three, there are low-cost applications that can help you make posting to Twitter and/or Facebook a habit, like Hootsuite orTweetdeck.
Make it a Team Effort
All goals are made easier by support from those around you. This can mean hiring new staff dedicated to accomplishing your goals to literally join your team. However, not everyone necessarily has the budget, or the complete need, for that.
There are free resources that can help you accomplish your goal as well. There are plenty of entrepreneurs just like you that are trying to grow their business. Try joining them in a community forum, and see what crowdsourcing can do to help you hit your 2016 resolutions!
This piece was originally written for the blog of Spree Commerce.