A Call to Action, or CTA, is a link or button designed to catch the shopper’s eye, in an effort to get them to click on it. The action is designed to benefit the site owner and/or the revenue of the business. The most common example of this is a “Buy Now” button.
Here are some tips that will make your CTAs more effective, and will help you increase your revenue.
Use a Button
In this blog, you’ll notice “link” and “button” used interchangeably. That’s because a button can be a link, but a link is not necessarily a button. A plain text link is not nearly as effective as one that’s in the form of a button. So, be sure to use a Buy Button to close your sale, and use buttons wherever else you’d like to draw customers’ attention.
Create a Sense of Urgency
When customers feel that they only have a limited amount of time to seize an opportunity, they’re often more inclined to make the purchase. For example, if you have certain merchandise that you’re trying to move, a “Buy Now—Sale Runs Until Midnight Only” message will be more effective than the generic “Buy Now” link.
Keep the CTA “Above the Fold”
“The Fold” defines the point of a webpage where a visitor would have to scroll down to look further. Casual shoppers may never scroll down to see more, so you may have the greatest CTA in the world, but it won’t be effective if customers don’t see it, and you’ll lose out on sales. Instead, grab the attention of your shoppers by keeping it above the fold, so it will be seen by all.
Hero Images Make Great CTAs
Hero Images can be used as massive CTAs. A hero image is a large banner image, placed prominently on a webpage. This study shows that the first image seen, often the hero image—assuming the site is designed in this manner—receive 84% of all clicks.
Take advantage of these attention-grabbing images by linking them to a product or category of products within your webstore.
Try out Different Colors
There’s no single color that works best. That’s because the effectiveness will often depend on how it coincides with the look of your site, and every site is different. So, try different colors, and be sure to record the results. Eventually, you’ll see what color CTAs work best for you, and will be able to capitalize on the increased conversions.
This piece was originally written for the blog of Spree Commerce.