You can have the best product in the world, but if you post a bad image of it to your Clover Online, it can significantly impact your sales in a negative way. Thus, taking quality images is extremely important for ecommerce success. With that being said, here's some equipment, tips and tricks that will help you create beautiful, high-quality product photos.
Obviously, the first thing you'll need in order to take a quality image is a good camera. Fortunately, HD cameras have become quite affordable if you don't have one already. You can even use the camera on your smartphone. It's actually been recommended to see how you like a smartphone shot before you commit to a high-end camera. Take a look at the picture below, and you can see there may be little-to-no difference in the quality of the photo between a high-end, brand name camera and an iPhone.
Even the steadiest of hands are hard-pressed to capture a perfect image. Using a tripod will reduce the risk of taking blurry images. If you're going the smartphone route, there are tripods that are designed specifically for camera phones.
You may want to consider purchasing an all-inclusive photo kit. Something like the D-Lite RX 4 is a relatively inexpensive option that includes two lights, a tripod and a diffuser square (used to lessen the contrast light can create).
The other option is to rely on Mother Nature. However, natural lighting can be a little difficult to navigate in order to take the right shot. If you're going with natural lighting, you'll likely want to try to shoot at different times of day, until you find an image you like, without harsh shadows and contrast.
Often, shoots like these are done in front of a white backdrop. You can create a simple, inexpensive "do-it-yourself" method that will give you that professional look with just some craft paper and metal clamps.
If you're going that route, roll the paper down a long and wide table, and use the clamps to attach the paper to something a few feet above the table. This will provide a smooth, clean base for your to shoot your product photo.
If you're going the natural lighting route, do this in a big, open room with lots of windows. If you're using purchased photography lights, you'll want a darker room.
5. Pay Attention to the Details
Avoid hard backlighting that will cast shadows on the surface of the object. Keep your lights or lighting on the same side as your camera, or slightly off to the side.
Also, be sure to check your photos as you take them. You don't want to do all the work only to realize an ugly fingerprint on your lens ruined all your images. Using a digital camera makes checking your pictures as you go along simple, and will help you avoid the pain of retaking all those images.
6. You Can Do it!
Often, the biggest obstacle in doing something new is, well, the fear of doing something new. Don't be afraid to take these images yourself. Sure, the result may not be perfect the first time, but play around with it, try different lighting and exposures, until you get that great product image!
Stay patient, have fun, and you'll have high-quality product images that will grab your customers' attention in no time.
For even more tips and tricks, visit this article from Practical Ecommerce.